I strive to make the most interesting work possible, While maintaining a high level of laughter throughout the process.

On Super Bowl Sunday, we made all the ads #TideAds. That's it. 

When talking to teens, caregivers struggle to move the conversations beyond, “I’m fine.” Especially when it comes to topics of mental health. Ad Council and Pivotal Ventures asked us to develop a campaign that furthered this dialog and moved it beyond the one and two word interactions. So, we created a program that uses a language that communicates all emotions; one that both parties speak fluently… MUSIC.

Because when you can’t fine the language, you can find the lyrics.

First artists sat down with real teens around the country and had honest and emotional conversations with the presence of mental health experts like Dr. Jess, Dr. Alfie & Therese Kempf.

Then the artists turned those conversations into songs that we put together in an album.

Then we made one song into a music video

Close your eyes. Now, reach into your pocket and pull out your credit card. No, wait. Pull out your debit card. That was the problem we set out to solve.

On Super Bowl Sunday, just before the second quarter, Terry Bradshaw appeared on "LIVE" TV with a stain. Little did everyone know, it was all part of the plan.

Seven minutes later, the curtain was lifted and the ad began. #BradshawStain #Terry-akiBradshaw #win.

...and to keep the idea a secret before the big game, we created an entirely different, Super-Bowl-worthy idea as a decoy. Six spots shot in one week. Yes we did.

Mastercard wanted to spread the word about their mission to plant 100 million trees, but we had a problem. People are no longer listening to climate change talk. So, we gave them something they wanted to hear and put the planet center stage on music’s biggest night.

First, we broke the record for the World's Longest Wish List to Santa. Then, we did the next logical thing, we enlisted Gadget the Elf to take the list to Santa in the North Pole. For Real. The narrative was told in real time through Instagram, Twitter and YouTube.

It is widely believed that Tide hates stains. The truth is Tide actually loves stains. What better time to declare your love, than Valentines day?

How do you bring the magic of Macy’s to life in a fun and entertaining way? Enter, “What’s In Store.” A sitcom-like campaign that explores what happens when a store manager from Twin Falls, ID gets his dream job working at Macy's Herald Square, NYC. BOOM!

Our task was to globally re-launch Puma as a sports brand with the new tagline "Forever Faster." We did this by featuring athletes who challenge convention and are willing to take risks with determination, bravery and joy.

How do you demonstrate Smirnoff’s potential? Take the iconic vodka brand, mix in a crazy photographer and six clients in six different regions. What do you get? Beautiful chaos.

In an effort to give shoppers yet another reason to visit Marcy’s during the busiest shopping season, we created an augmented reality app. The app brought the star from Macy’s hit holiday special, Yes Virginia, to life along with all of her friends.